This episode dives into the cash based services as an expansion of physical therapy. Specific cash based service topics include personal training, massage therapy, and the emerging Caliente Contour treatment and is hosted by current Physical therapy students: Tyler Brazelton, MarMar Mustafa, Cheyenne Mendenhall, and Justin Brothers. We interview practicing Physical Therapist, Jay Sears and Mrs. Randianne Sears (marketing manager) from Evolve Movement Therapy. Current marketing and incorporation of these cash based services are discussed with a central theme surrounding, “why people look to expand their business beyond physical therapy?”